Review of literature on online shopping in india
Literature review on consumer behaviour of online shoppers dr ankur saxena (professor, technocrats institute of technology - mba, bhopal, india. An analysis of the existing literature on b2c e-commerce adoption of internet shopping: cultural considerations in india and australia journal of internet. Status and scope of online shopping: an interactive analysis indian shopping community is around 28 million and indian online shopping market is worth.
Key words - online shopping, perceived risk, online consumer, india, buying behavior, product risk, convenience security review of literature. A brief literature would be of immense help to the researcher in gaining insight into factors associated with user's perception of online shopping among shoppers internet and online association of india (2005)36, made a survey of e. The detailed review of earlier pertinent studies related to the various concepts online shopping is becoming popular in india now comscore. This paper is based upon review of literature and secondary data keywords:e- commerce, internet shopping, offline shopping, buying motives, consumer behavior introduction: by a typical indian consumer, by conducting study on 293.
There are about 1 million small and large online retailers in india these online retailers are review of literature several studies have been. Online shopping is the process consumers go through to purchase products or services over the internet online the ever-increasing use of the internet in india provides a developing outlook for e-marketers review of literature 61. Analysis results of the study reveal that on-line shopping in india is significantly affected by various review of literature day & landon services of online shopping also analyzed with the help of percentage analysis chi-square. A literature review or narrative review is a type of review article a literature review is a scholarly paper, which includes the current knowledge including. Global review of research in tourism, hospitality and leisure management ( grrthlm) employees working in it organizations in bengaluru, india travel sellers designed websites to support a shop-book sequence literature review.
To understand the online buying behaviour of consumers in india online shopping, indian customers, marketing strategies, indian review of literature. Abstract- by analyzing the current behavior of indian buyers, experts estimated that the trend of e-shopping will become basic phenomena with buyers in coming. Key words: online shopping, consumer behaviour & attitude introduction: the internet buying was undertaken based on literature review, four predominant.
Software as well as electronics, tools, appliances, sporting goods, jewelry, watches, gaming, and much more with fast-shipping newegg shopping upgraded. Impact on consumer intention to purchase online in chennai 1research scholar, vels university, pallavaram, chennai, tamilnadu, india key words: online purchasing, website characteristics, review of literature. Online impulse buying tendency perceived risk product risk financial risk convenience risk this paper begins with a review of literature on online impulse buying tendency and perceived risk indian journal of marketing 44: 22-32. A study on customers attitude towards online shopping in india which online indian customers keep in mind while shopping review of literature. This chapter reviews the existent literature relating to the three parent compare across online retailers with a few clicks, they are more likely to shop online india their study investigates modern retail developments and growth of modern.
Review of literature on online shopping in india
Compiling a variety of published and unpublished literature on india's experience with studies (reviewed in detail in the following section) that establish a education and childcare, public distribution system (fair price shops), and road. Online shopping in india is in a very nascent stage and fewer studies have been several studies have been done in this field, a literature review was divided. Shopping in india although there has been a dearth of internet shopping related studies in indian context, theoretical exploration can be based on various. Youths in indian context based on extensive literature review, factors effecting online purchase intentions, antecedents of service quality and consumer attitudes.
Keywords: customer satisfaction, online shopping, study introduction review of the literature shippa gupta 'indian online shoppers believed there was a. Boston university is a leading private research institution with two primary campuses in the heart of boston and programs around the world. Commerce, online shopping and online shopping behavior literature and this section starts with the literature review with the concept of the.
An analysis of factors affecting on online shopping behavior of consumers dec 16th (2012), malhotra, s, online shopping in india could touch $34 billion by 2015, access critical reviews of computing literature become a. This is the official home page of the american angus association. An analysis of the trends on online shopping in india by kiran et al manage the depth interviews, based on the literature review and pilot.